SIX FIELDS HAS launched its Summer 2026 campaign, #CheersForMore, featuring cricket umpire Anil Chaudhary. The campaign encourages fans to celebrate not just wickets and sixes, but every moment of a match whether it is wides, dot balls, appeals, boundaries, and momentum shifts.
The campaign uses umpire signalling as a creative device, turning official cricket gestures into fan reactions that viewers can adopt while watching matches. The digital film places Chaudhary at the centre, drawing a parallel between the importance of every on-field moment and the passive role fans often play between the bigger moments of a game.
The choice of Anil Chaudhary is notable given that most cricket campaigns rely on players. Chaudhary, the most experienced umpire in IPL history who retired from IPL umpiring last year, brings recognisability and authenticity to the campaign’s concept.
The campaign will roll out across digital and social platforms through real-time match conversations, creator-led content, and influencer amplification. Six Fields is looking to strengthen its presence across bars, restaurants, and match screening venues during the cricket season, positioning itself around group viewing occasions in urban markets.
