The Asian Cricket Council (ACC) has announced the launch of its digital collectibles programme in partnership with FanCraze Technologies, a global technology company that has built the largest digital collectibles platform in Asia.
FanCraze has been selected as the ACC’s Official Digital Collectibles Partner following a competitive tender process run by the organization.
The partnership will see ACC moving into the fast-developing cricket metaverse.
Anshum Bhambri, CEO of FanCraze, remarked, “We are very proud to partner with the Asian Cricket Council (ACC) and bring to life digital collectibles representing the most iconic moments from matches involving Asian teams such as India, Pakistan, Sri Lanka, Bangladesh, and Afghanistan, amongst others. Digital Collectibles are enabling a direct relationship between all types of IP owners and their fans. FanCraze is building an experience that would enable fans to collect ACC digital assets, engage with apps and utilities, and be a part of the cricket metaverse.”
