AUDEMARS PIGUET has signed a global partnership with the Premier Padel Tour as its official timekeeper, covering 25 tournaments across 17 countries in the 2026 season. The Swiss watchmaker has also extended a personal endorsement deal to Argentinian professional Agustín Tapia.
Audemars Piguet CEO Ilaria Resta said, “Sport has always been a part of Audemars Piguet’s story. With padel, we are continuing that journey while opening a new chapter guided by the values that matter to us – inclusion, teamwork, and talent,” Ms. Resta said. “The sport brings people together across generations and genders, creating a fun shared space for our community.”
As official timekeeper, Audemars Piguet will install court clocks and branded elements at all 25 tournaments across 17 countries. New stops in the United Kingdom and South Africa join the 2026 calendar, with broadcasts reaching over 244 territories. The brand also plans a Pro-Am tournament series and club partnerships across Europe, the Middle East, the Americas, and Asia.
Premier Padel CEO David Sugden stated, “Premier Padel has established itself as the global reference for professional padel, bringing together the world’s best players and leading international brands on one unified tour. Our partnership with Audemars Piguet reinforces the momentum behind the sport’s continued global growth and reflects our shared commitment to excellence, innovation and long-term development.”
Agustín Tapia, known as “The Mozart of Catamarca,” has a 90-plus percent win rate and more than 30 professional titles. He joins Audemars Piguet’s roster alongside Serena Williams, Aryna Sabalenka, Antoine Dupont, Simone Biles, and Shai Gilgeous-Alexander.
“It’s an honour to join Audemars Piguet, a manufacturer defined by precision, excellence and the constant pursuit of perfection – values that reflect exactly what I bring to the court every time I compete. This partnership represents a shared understanding of time, performance and the elite level, driven by the same standard of excellence,” said Mr. Tapia, in a statement.
