NEW DELHI: The Badminton Association of India (BAI) Friday announced Sony Pictures Networks India (SPN) as the exclusive broadcast partner for the remainder of the ongoing Yonex-Sunrise India Open 2022, that is currently being played in New Delhi and will conclude on Sunday, January 16.
BAI is the organiser of the on-going 11th edition of the tournament, and now viewers are all set to witness exciting on-court action with the reigning world champion Loh Kean Yew and Bronze medallist Lakshya Sen as well as two-time Olympics medallist PV Sindhu headlining the remainder of the tournament, which will be shown live on Sony Ten 1 channel and streamed live on SonyLIV, the network’s premium OTT platform, from the quarter-finals Friday, until the end of the tournament on Sunday.
With close to 22 hours of live badminton action both on television and digital platforms, badminton enthusiasts will be able to see the top shuttlers including the three-time world champion duo of Mohammad Ahsan and Hendra Setiawan along with other top ranked players including World No. 12 Busanan Ongbamrungphan of Thailand, Singapore’s Jia Min Yeo and the pair of Chirag Shetty and Satwiksairaj Rankireddy and HS Prannoy among the Indians as the tournament completes a decade of hosting the sport.
Rajesh Kaul, chief revenue officer, Distribution and head – Sports Business, Sony Pictures Networks India said: “Badminton has a passionate following in the country, and we are happy to broadcast Yonex-Sunrise India Open 2022. Close to 70 million viewers followed the sport on TV in 2021… Badminton was also one of the top watched sports disciplines in the recently held 2020 Tokyo Olympic Games on our network, with PV Sindhu’s semi-final match achieving the highest ratings on TV among all the Olympic events that were telecast.”
The prestigious event, which also kickstarted the BWF World Tour calendar, made a return after a gap of two years due to the coronavirus pandemic. It is being played at the KD Jadhav Indoor Hall at India Gandhi Stadium in New Delhi and the live coverage of the tournament kicked off from 12 30 pm Friday.
