PUNE: Leading private life insurer Bajaj Allianz Life has announced its collaboration with cricketer Shubman Gill, “to take forward its brand journey of being life goal enablers”.
This comes as the young cricketer’s exclusive association with an insurance brand. The company will be featuring him in its marketing campaigns to bring alive the product propositions and reach out to a wide customer base.
Speaking on the association, Chandramohan Mehra, chief marketing officer, Bajaj Allianz Life Insurance, said, “We are excited to partner with Shubman, a true Life Goal Champion for millions of Indians. Shubman embodies the new young Indian who is a Life Maximiser and confident of accomplishing many Life Goals through long-term planning and consistency. His pursuit towards achieving excellence across all formats of the game, aligns with our holistic aspirations of being a preferred Life Goal enabler of Indians through value-packed products and customer-centric services and innovations.
