MUMBAI: Mastercard on Monday confirmed it will be the title sponsor for all international matches (both women and men) held on home ground, domestic cricket matches like Irani Trophy, Duleep Trophy, and Ranji Trophy organized by the BCCI as also all junior cricket (Under 19 and Under 23) matches held in India.
The announcement confirms earlier reports that Paytm – the Board of Control for Cricket in India’s title sponsor for international cricket at home – had opted out of the deal that runs till March 31, 2023.
Mastercard declared that the larger aim of its collaboration with the BCCI was to “broaden its strategic outreach to Indian audiences”.
An official release states: “This sponsorship and the activations around it are aimed at enhancing Mastercard’s connect with cricket lovers across the country and beyond. For a brand that is highly invested in sponsorships worldwide with marquee properties like the UEFA Champions league, the Grammys, the Cannes Film Festival and the Australian and French Open tennis tournaments, Mastercard’s tie up with the BCCI further enhances its prestigious portfolio of partnerships.”
As already reported, the new tripartite deal is similar to how BYJU’S took over BCCI jersey rights from Oppo.
Paytm had committed Rs 326.8 crore for the four-year cycle that commenced October 2019, which translates to Rs 3.8 crores per match.
As for BCCI’a jersey sponsors BYJU’S – the Indian edtech major recently extended its contract till 2023.
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