MUMBAI: India House, the inaugural country house for the nation at the Paris 2024 Olympic Games, Tuesday announced luxury lifestyle brand Beautiful India as an official partner.
India House, conceptualised by the Reliance Foundation in partnership with the Indian Olympic Association (IOA), will be a celebration of the nation’s rich cultural and sporting heritage, showcasing India’s storied past, vibrant present, and exciting future alongside advances in technology and digitalisation.
With India House opening its doors to athletes, dignitaries, and sports enthusiasts from around the world, and embodying the spirit of unity, diversity, and excellence that defines the Indian ethos, the brand Beautiful India will make its global debut to further add to the celebrations.
Praveen Kenneth, founder of brand Beautiful India said, “The brand is a celebration of India and its continued reminder for us to make the journey from our head to our heart, as much as it is a celebration of the highest version of the individual, and what better place and occasion to make our global debut than as the official partners of the inaugural India House, Paris. Through this partnership we are happy to spotlight the profoundness of India on such an important world stage.”
Following the launch in Paris, the Beautiful India luxury range, comprising luxury perfume, luxury candles, luxury bath & body care, will roll out over the next 12-18 months across select stores, including Paris, Milan, Munich, London, New York, LA, Tokyo, Shanghai, Sydney, Moscow and Dubai. The India launch is scheduled for September 2024.
