BENGALURU: Wrogn, the co-curated breakaway youth fashion brand by Universal Sportsbiz Pvt. Ltd (USPL) and Indian cricket captain Virat Kohli, has been named as the official lifestyle partner of Indian Super League (ISL) outfit, Bengaluru FC (BFC) for the next three seasons.
Just as Bengaluru FC is a club of and for the fans, so is Wrogn a fashion of and for the youth. The inimitable quirky and trendy styles of the brand will add the right touch of style to BFC with the squad sporting its designs on and off the field. On the home ground, Wrogn’s funky in-stadia branding will add colour and enhance the vibrant and lively atmosphere during the matches.
The brand’s loyal customers will get an opportunity to engage with the team and watch them in action at the stadium. Wrogn will also be coming up with interesting quirky content featuring the club to stimulate fans’ interest. The association will be promoted across digital properties of the brand and Bengaluru FC including the official websites and social media channels. The company also has comprehensive plans to engage and interact in similar fashion at their outlets across the country.
Commenting on the association, the founder of USPL, Anjana Reddy said, “We are delighted to be associated with the Bengaluru Football Club for the upcoming seasons of the Indian Super League. The synergy between Wrogn and Bengaluru FC’s ideology will give the fans of the club another occasion to cheer! We wish the team all the success for this season of the ISL. They can’t go wrong with Wrogn!”
Bengaluru FC COO Mustafa Ghouse said: “Every season at Bengaluru FC, we look to raise the bar on all fronts, and that includes our associations. We are glad to have WROGN aboard our journey for the next three seasons and I have no doubt that the brand and the club have much in common.This association also includes plans for our fantastic fans which makes it even more interesting.”
