MELBOURNE: Australia’s Big Bash League will have a new look for the 2021-22 summer with Nike signing up to be the franchise-based Twenty20 tournament’s official apparel partner.
Nike will design and produce the playing, training and supporter wear for all eight KFC BBL and WBBL clubs from next summer.
The new kits won’t be released until October, with a range of products for supporters to be available for retail throughout the summer.
Cricket Australia’s head of Big Bash, Alastair Dobson, said: “Today more than ever, the world needs sport to help accelerate positive change.
“Over the past decade, the Big Bash leagues have connected a new generation of fans with cricket.
“As the leagues enter their second decade, this partnership with Nike looks to inspire the next generation of athletes and fans both on and off the field.
“The announcement of this partnership with Nike is a major milestone in the history of the Big Bash.”
Nike’s general manager for the Pacific region, Ashley Reade, added: “Cricket is part of the fabric of Australian sport and summer. With our aligned values of innovation, diversity, sustainability, and community impact, we look forward to uniting with the Big Bash team.
“In partnership we will celebrate the power of sport and inspire the next generation of athletes and fans.”
