The Indian Racing Festival (IRF), India’s motorsport platform promoted by Racing Promotions Pvt. Ltd. (RPPL), proudly announces its first-ever partnership with Bisleri International, the country’s most iconic packaged drinking water brand.
As the official hydration partner for the 2025 season, Bisleri will support IRF in delivering high-performance hydration across five action-packed race weekends, scheduled between August and November this year.
This collaboration marks Bisleri’s debut in Indian motorsport, aligning the brand with two of the country’s top-tier championships under the IRF umbrella — the Indian Racing League (IRL) and the FIA-certified Formula 4 Indian Championship (F4 India). As part of this strategic one-year association, Bisleri will feature across driver kits, race cars, visicoolers, and trackside branding, ensuring a strong presence both on and off the circuit.
Adding a fan-focused twist, the partnership also includes the release of limited-edition 500ml bottles inspired by five of IRF’s prominent racing teams. This move not only enhances Bisleri’s visibility in the competitive sport and lifestyle space but also deepens its engagement with India’s rapidly growing motorsport audience across both urban and emerging markets.
The IRF’s 2025 season will feature 14 city-based teams, with eight competing in Formula 4 and six in the IRL.
“We’re thrilled to welcome Bisleri to the Indian Racing Festival family. This partnership reflects how leading Indian brands are recognising motorsport not merely as a spectacle, but as a sporting and lifestyle movement. Bisleri’s reputation & the broader element of trust complements the values we’re building IRF on. Together, we aim to create a sporting experience that is healthy, aspirational, and deeply connected to India’s youth,” RPPL chairman and managing director Akhilesh Reddy said.
“We are thrilled to announce a strategic hydration partnership with the Indian Racing Festival, one of our most exciting forays in the world of motorsports. The association will see the iconic Bisleri logo prominently displayed on the race cars and driver jackets. We are also releasing limited edition bottles with all the teams to amplify the excitement to our consumers,” Bisleri International director of sales and marketing Tushar Malhotra commented.
