LUXURY GAMING and entertainment brand Deltin brought its signature, entertainment-led experience to the Goa Street Circuit as the official entertainment partner for the Indian Racing Festival (IRF), held on 14 and 15 February.
The collaboration blended curated hospitality with immersive entertainment, transforming the race weekend into a broader lifestyle experience beyond the track.
As part of the partnership, Deltin rolled out a series of entertainment-focused experiences at the venue, giving guests a taste of the ‘Deltin Life’. The set-up offered premium race views, gourmet dining and a vibrant social atmosphere, amplifying the excitement of the on-track action.
The thrill also extended off the circuit, with an F4 car from the Kichcha’s Kings Bengaluru team displayed at the Deltin Royale jetty as an interactive attraction for visitors. The showcase allowed guests to get closer to the sport while extending the race-day buzz beyond the circuit. Deltin also offered exclusive discounts to visitors keen to attend the first-ever Formula race in Goa.
The event recorded an estimated footfall of 10,000 across the race weekend, while live broadcasts on Star Sports and JioHotstar reached audiences in more than 20 countries.
Racing Promotions Private Limited chairman and MD Akhilesh Reddy said, “The Goa Street Race represents the evolution of motorsport in India — where sport meets culture, entertainment, and scale. Partnering with Deltin has elevated the spectator experience, seamlessly blending high-octane racing with entertainment. This collaboration reflects our shared vision of creating destination-led sporting spectacles that resonate with new-age audiences.”
Delta Corp Limited chief operating officer Manoj Jain added, “Our association with the Indian Racing Festival reflects a natural synergy between two dynamic platforms that thrive on thrill, energy, lifestyle, and premium experiences. The Goa Street Circuit Race of India Racing Festival provided an ideal setting to demonstrate how curated entertainment can meaningfully enhance a large-format sporting event — creating elevated, memorable moments for guests both on and off the track.”
