Ahead of its season 2 kick-off Tuesday, Pro Panja League announced its association with Royal Enfield Bullet (the oldest motorcycle in continuous production) as mobility partner.
The professional Indian arm wrestling league co-headed by actors Parvinn Dabass and Preeti Jhangiani and Suniel Shetty, have built their strongest association with one of the most renowned motorcycle brands to have popularised and forged India’s largest motorcycling community.
Royal Enfield’s partnership with season 2 of Pro Panja League marks the first ever mobility association for an arm wrestling tournament.
Pro Panja’s increasing prominence will be greatly enhanced by Royal Enfield Bullet’s heritage of authenticity, simplicity and resilience that will showcase the arm wrestling event’s spirit of fortitude, tenacity and passion through the competitors. With this collaboration the worlds of competitive ‘khel’ and the Bullet will embark on an exciting journey that will motivate fans nationwide.
Talking about the association and the new journey to embark upon with Royal Enfield as partner, Pro Panja co-founder Dabass shares: “Our collaboration with Royal Enfield Bullet is something we were thrilled to announce. Their brand embodies the same ideals as our Pro Panja athletes; strength, adventure and pushing boundaries. Because Royal Enfield respects the commitment and strength of their motorcycling culture, their backing will enable us to highlight the amazing and the strongest national and international participation we have been able to gather in our competition. Through this collaboration two communities that value perseverance and grit will come together and this couldn’t have turned out better.”
Royal Enfield is pleased to be associated with the Pro Panja league. Deeply rooted in Indian soil, both Bullet and Panja are known for their rawness and resilience. One is a motorcycle that has stood the test of time, that exudes masculinity and unshakeable presence. The other is a sport of pure grit, strength, and dominance – celebrated in akharas and backyards, now nationally.
The Pro Panja League and Royal Enfield’s association is more than just a brand association; it’s a union of two traditions rooted in values of authenticity and resilience. The partnership seeks to push the boundaries of this traditional sport. This journey promises to bring together the cultural appeal of the ‘panja’ as well as the pedigree of a heritage motorcycling brand like Royal Enfield in the competition as season 2 progresses.
