BALKRISHNA INDUSTRIES (BKT) has announced a partnership as the official tyre partner for all five franchises competing in the upcoming season of the Women’s Premier League (WPL).
The association spans Mumbai Indians, Royal Challengers Bengaluru, Delhi Capitals, Gujarat Giants and UP Warriorz, marking one of the most extensive brand partnerships in the league.
BKT said the initiative reflects its belief in sport as a powerful catalyst for inclusion and long-term development, while reinforcing its support for the continued rise of women’s cricket in India. As the women’s game rapidly matures into a strong professional ecosystem, the company aims to contribute to enhanced visibility, sustained growth and the creation of meaningful opportunities for emerging talent across the country.
BKT joint managing director Rajiv Poddar said, “BKT aligns with sporting platforms that embody equality and inclusion, promoting a positive impact on people and sport enthusiasts. Joining forces with teams competing in India’s premier women’s T20 championship builds on BKT’s established presence in cricket globally and strengthens our portfolio of strategic sporting relationships. Through these partnerships, we aim to play a meaningful role in supporting a high-performance platform that celebrates excellence and resilience and contributes positively to the continued evolution of women’s cricket in India.”
