MUMBAI: Balkrishna Industries Ltd. (BKT), a leading Indian multinational off-highway tire manufacturer, has roped in Hindi film A lister Ranveer Singh as its brand ambassador.
Rajiv Poddar, jt. managing director, Balkrishna Industries Ltd, said: “We are overjoyed to announce our brand partnership with youth icon Ranveer Singh, who has established himself as the category leader through sheer hard work and excellence, making him the perfect choice to highlight our brand.
“Both BKT and Ranveer Singh have been referred to as ‘mavericks’ as a result of their versatility and innovativeness in approach and we are excited at building this partnership on the edifice of these qualities. We are confident that Ranveer will be greatly instrumental in amplifying awareness of our unique offerings across India. We look forward to a successful partnership with him for many years to come.”
On his new role as the brand ambassador of BKT Tires, Ranveer Singh said: “I’m glad to represent BKT Tires, as their motto of “Growing Together” embracing the spirit of evolving and growing to a brighter, better future strongly resonates with me and I am happy to be associated with BKT world and values.”
BKT has a strong presence across sports with many high profile sponsorships in India and internationally. In India, BKT has partnered Indian Premier League franchises and football clubs in the Hero Indian Super League, and eight of 12 teams in the Pro Kabaddi League for its 2019 edition and has also collaborated with the Tamil Nadu Premier League.
Through the years, it has become the title sponsor of several European football competitions, including the Serie BKT, the B football league in Italy, the Ligue 2 BKT in France, and last but not least, the company has become the official global partner of LaLiga, the top tier Spanish football division.
BKT’s corporate ethos deeply reflects its love for sports, owing to the shared ideal of Growing Together and encouragement of discipline, self-realization, and goal setting.
Additionally, in cricket, apart from sponsoring teams in the biggest sports property to ever come out of India – the Indian Premier League, BKT has also previously collaborated with the Tamil Nadu Premier League. It is also partner of the KFC Big Bash League, Australia’s largest cricketing event, since September 2018.
There is also the the Pro Kabaddi League. BKT partnered with eight out of 12 teams of the PKL in its 2019 edition.
That is not all. BKT has been the official and exclusive Tire Manufacturer for Monster Jam, the American motor show, since 2014.
As for Ranveer Singh, his sports connect is not only as the India brand ambassador of the English Premier League but also as that of the NBA in the country.
