MUMBAI: With a brand-new title sponsor and the addition of two new teams, the TATA IPL 2022 returns to its original summer window, from March 26.
To celebrate all the excitement and the return of the IPL to Indian shores, Star Sports, the official broadcaster of world cricket’s richest annual event, has launched #YehAbNormalHai campaign featuring former India captain MS Dhoni.
With a view to celebrate the IPL summer window, the campaign features Dhoni in a brand-new avatar. Directed by Vasan Bala, a well-known director and screenwriter, the campaign film showcases MS Dhoni as a bus driver, who has stopped the bus in the middle of a very busy road. The traffic policeman arrives at the scene and questions Dhoni’s actions, to which Dhoni responds that they are watching the Super over of an intense IPL game. The traffic policeman treats this as a normal occurrence during IPL and drives away reinstating the fact that this fandom is normal for IPL matches.
Speaking about the #YehAbNormalHai campaign ahead of TATA IPL 2022, Sanjog Gupta, head – Sports, Disney Star said: “The TATA IPL 2022 campaign seeks to recruit millions of TV viewers and digital users across the country. Structured in four phases, the campaign turns the spotlight on fan frenzy and unique situations typically associated with the tournament as well as the distinct proposition of this year’s edition. #YeAbNormalHai adequately represents this, tying it with the social context of people discovering a “new normal” in their lives. The launch phase of the campaign strives to create a sense of excitement for the start of the 15th season, which promises to be the biggest ever.”
Keeping in mind the popularity of IPL and the tremendous response received by the fans for MS Dhoni’s new look during the teaser launch, Star Sports will release the campaign film in seven languages including Hindi, Tamil, Telugu, Kannada, Malayalam, Bengali and Gujarati.
IPL 2022 will begin on March 26. The 10 teams have been divided into two groups and will play a total of 14 league matches (7 home matches and 7 away matches) totaling 70 league matches, followed by the playoffs and finals.
Fans across India can watch all the action from the TATA IPL 2022, March 26 onwards, LIVE & Exclusive on the Star Sports Network and Disney+ Hotstar
