SAN JOSE: Xoom, PayPal’s international money transfer service, Tuesday announced eight-time Olympic gold medalist Usain Bolt as its global brand ambassador through 2020. The partnership kicks off as Xoom expands its service to customers in Canada who will be able to send money, reload phones and pay bills for loved ones in more than 130 countries globally.
Known by many as the ‘World’s Fastest Man,’ the Jamaican-born sprinter will be part of Xoom’s inaugural international ‘Money Go Xoom’ marketing campaign launching this month in Canada and USA. The new campaign, that underpins Xoom’s ability to provide a fast, secure and convenient way to pay bills or send money to people around the world, will be brought to life with Bolt in a variety of digital and broadcast spots.
“At Xoom, we’re deeply committed to delivering the fastest possible money transfer experience to our customers, so Bolt was a natural fit to serve as our global brand ambassador,” Xoom VP and GM Julian King said.
“We look forward to working with Bolt during an exciting time as we continue to expand our services and help new populations in need of fast and reliable international money transfers.”
“Having experienced the difficulties of sending money to my own family back home in Jamaica, I’m thrilled to endorse and partner with a company that’s focused on delivering a fast and convenient way to send money or pay bills for family from afar,” Bolt said.
Xoom partnered with Bolt for his global association with speed and his shared values of supporting local communities around the world through service. In 2014, the Jamaican champion sprinter created the Usain Bolt Foundation, which creates opportunities for the youth in his country through education, sporting provisions, and cultural development.
PayPal and Xoom have a longstanding history of supporting the local communities in which they operate and hope to continue these efforts through their work with Bolt over the next two years.
