FRANKFURT: Sorare, the global fantasy football game, has today announced a partnership with Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga, the organising body of Bundesliga and Bundesliga 2. Fans, collectors and fantasy football players globally will be able to freely play and trade with NFTs from the Bundesliga (first division) and Bundesliga 2 (second divison). Further details on the cooperation will be announced shortly.
The partnership represents a major milestone for Sorare as it announces its expansion of their fantasy game into the digital video Moments NFT space with the Bundesliga, home to world-class football clubs such as FC Bayern München, Borussia Dortmund, RB Leipzig, Borussia Mönchengladbach and Bayer 04 Leverkusen, among many others.
The Bundesliga is the second major football league to partner with Sorare, following Spain’s LaLiga in September, and also follows the announcement of Sorare’s $680m Series B funding round. With over 200 partnering clubs, Sorare is shaping the new era of online football fandom, where fans can experience football Moments and true connections like never before.
The partnership is a significant development for Bundesliga International as it moves further into the NFT world, highlighting the global interest in the fast-growing NFT space in football.
Robert Klein, CEO of DFL subsidiary Bundesliga International, says: “We are delighted to be partners with such a dynamic and exciting company. NFTs are a digital technology of the future that should not be underestimated – especially in the sport sector. I am therefore convinced that this collaboration will give rise to further impulses. At the same time, Sorare will benefit from the appeal of one of the most popular sport brands.”
Nicolas Julia, CEO and co-founder of Sorare added: “Germany usually attracts the highest average attendance in football stadiums. It is football as it’s meant to be, where fans engage with their favorite players and club each weekend. We’re thrilled to allow Bundesliga fans in Germany and globally to come together online and to feel ownership of the sports they love.
“The Bundesliga is one of the best leagues in the world, home to some of the most exciting clubs and footballers on earth. We are very proud to partner with them to launch our first NFT Moments – we are building the future of fandom together.”
Sorare’s combination of NFT technology with a global fantasy game is the leading next-gen offering within football, backed by football world cup champions including Gerard Piqué, Antoine Griezmann and André Schürrle. Through NFTs, Sorare is designing a collective and global fantasy football game where you can manage your favorite players, use your favorite moments of the season and hone your passion to earn prizes. Anyone, anywhere, can own their game on Sorare and build real-world connections, making fantasy a reality.
