PERTH: Cricket Australia (CA) announced on Wednesday a four-year partnership with Western Australian energy company, Alinta Energy.
As part of the deal, the company will become the principal partner as its logo will be showcased on all jerseys of the Australian men’s cricket team. It will also partner CA’s national digital platform MyCricket from July, that extends from the elite level to grassroots cricket.
CA CEO James Sutherland said on the development: “We are delighted to welcome Alinta Energy on board as the Principal Partner of Cricket Australia, and for them to feature on the playing shirts of the Australian Men’s Cricket Team and MyCricket platform.
“Alinta Energy has made a long-term commitment to cricket and the Australian men’s team – and we look forward to a successful partnership which includes our support of them and their business growth aspirations.”
Alinta Energy MD & CEO, Jeff Dimery noted that this was a watershed moment in the history of the company.
“This is an exciting moment for Alinta Energy. This partnership reflects our growth into a national energy player and gives us a great opportunity to take our message around more affordable energy further than ever before.
“Australian cricket is an institution that will continue to engage and inspire us, and we’re proud to be backing the sport from the community to elite level for the next four years,” Dimery said.
Australian coach Justin Langer expressed his delight with the development as well, more so since he hails from Western Australia too.
“It is exciting to have Alinta Energy, a company with a proud Western Australian heritage, coming on board as a partner of Cricket Australia and to have its brand featured on our men’s team playing shirts for the upcoming summer of international cricket.”
CA’s national MyCricket digital platform is used by up to 90% of cricket clubs and associations in Australia, recording more than 15,000 matches every cricket season and enabling the vast grassroots cricket network to register, schedule, score and manage their cricket competitions.
