CAMPUS ACTIVEWEAR, India’s leading sports and athleisure footwear brands, has unveiled the second edition of its ‘You Go, Girl!’ campaign featuring actress Kriti Sanon.
Building on the first chapter that inspired women to embrace fashion on their own terms, this year’s campaign expands the message from what women wear to how they move through the world, unapologetically and free from labels.
The campaign film encapsulates a feeling familiar to every woman, the weight of being labelled and the choice to rise above it. Sanon walks into a vibrant lobby, only to find herself surrounded by floating tags that echo common stereotypes: Too ambitious. Too bold. Opinionated. Drama Queen. As they swirl around her, she stays unshaken, moving with confidence, grace, and purpose. With every stride in her Campus shoes, the labels burst, one by one. When she finally breaks free, she smiles and says, “Damn good shoes, yaar!” while pointing to her Campus Shoes.
The film closes with a powerful message that embodies both the campaign and the brand’s spirit, “They’ll always have something to say. You Go, Girl. Move Your Way.”
Campus Activewear CEO and whole time director Nikhil Aggarwal said, “You Go, Girl! celebrates women who move through life on their own terms, unbothered by labels and defined by their choices. That sense of self-belief not only inspired ‘You Go, Girl!’ but also lies at the heart of Campus. Our brand ideology, ‘Move Your Way’, reflects the same conviction— that every move becomes meaningful when it’s guided by authenticity and confidence. This campaign builds on that belief, encouraging women to take the most powerful stride, the one that feels like their own. Kriti Sanon embodies this spirit effortlessly; her ambition and authenticity capture the energy of today’s woman and the ethos that drives Campus forward.”
Sanon added, “Every woman has been told who she should be — how to act, how to look, how far to go. You Go, Girl! resonated with me because it not only reflects my journey of rising above judgments, but also the reality of so many women who do the same every day. It’s about owning your choices and moving with confidence, no matter what labels come your way. Campus has stood for individuality and authenticity, and that shared belief makes this partnership so special — together we’re sending out a message that goes beyond fashion: one that celebrates confident self-expression and the courage to move your way.”
