British sportswear brand Castore has announced a milestone partnership with the BWT Alpine Formula One Team, signalling an exciting expansion into the pinnacle of motorsport.
This multi-year collaboration establishes Castore as the Official Team Kit Partner of BWT Alpine F1 Team. As part of this partnership, the brand will engineer and supply performance-driven apparel for both on-track and off-track performance, including the Alpine Academy and Alpine Sim Racing teams. The partnership will also see Castore creating official replica teamwear and dedicated fanwear collections to supporters around the globe.
Tom Beahon, co-founder and co-CEO of Castore, noted: “This partnership with BWT Alpine Formula One Team is an incredibly exciting development for Castore. F1 is a huge growth sport globally, and a big focus area for Castore – we love that our offer in the space brings fans closer to the action. We’re really looking forward to seeing Castore’s wings represented in a competitive environment next season.”
David Warren, Global Marketing director at BWT Alpine Formula One Team, shared: “We are very pleased to announce our partnership with Castore to enable us to elevate our teamwear and fanwear. We look forward to working together to create a new standard of excellence for both BWT Alpine Formula One Team’s team kit. Exciting ranges of clothes will be available to our fans worldwide and we can’t wait to see them supporting us on our colours throughout the season.”
Building on the success of its Formula 1 partnerships with McLaren Racing and Oracle Red Bull Racing, Castore will take on the management and operation of the official Alpine Racing retail website.
