McDonald’s has launched a campaign to promote its new McValue menu, starring actor and WWE icon John Cena.
Cena has been tapped to represent McValue, a platform designed to offer customers exciting savings and meal flexibility.
Wieden+Kennedy New York created the new spot, in which Cena delivers an inspirational monologue about McDonald’s McValue menu.
Speaking about his collaboration with the American fast-food giant, Cena said: “I always talk about ‘earning my sunset,’ and there’s nothing like heading to McDonald’s after completely crushing your day.
“I’ll admit – it’s tough to choose between some of my favorites sometimes, but now I don’t have to. The fact that fans can mix and match with the new McValue menu to get great deals on the food they love is going to be an absolute game-changer.”
McDonald’s campaign featuring John Cena is also seen as a move aimed at regaining consumer trust following recent global boycotts linked to McDonald’s support for Israel in its destruction of Gaza, which the UN and Amnesty International have concluded are genocidal actions. Cena’s global popularity and iconic status are expected to resonate with audiences.
