adidas launches Originals Sport campaign with Tate McRae
Celebrity endorsed ad volumes up 34% in IPL ’26; SRK tops charts: TAM
Amul expands intl football portfolio with Spain deal, extends Argentina assn
Jerai Fitness brings new competitive fitness format with ‘Last One Standing’
HELL Energy unveils HELL ZERO with Renuka Singh Thakur as brand face
Smriti, Jemimah front Hyundai’s Women’s T20 World Cup campaign
Stephen Curry signs long-term deal with China’s Li Ning
Krafton’s ‘Real Cricket’ hits 76m global cumulative downloads: Report
David Beckham leads Lenovo’s global AI-focused marketing campaign
India’s 1983 cricket icons to celebrate historic reunion in Singapore
IFL ’26-27 to kick off Oct 16; cap of 3 intl players in team starting line-ups
PVR INOX strengthens live entertainment play; FIFA WC screening success
Abhinav Bindra to headline IAMGAME 2026 at Bharat Mandapam
Total Sports & Fitness partnership with Times Network Pickleball Grand Prix Mumbai
