M+C Saatchi Sport & Ent ups Laura Coller to global COO in leadership rejig
Hrithik Roshan fronts RummyCircle campaign
WWE plans big live event In India once Sony-Zee merger through
NBA signs ‘3-pointer’ partnership with PepsiCo brand Starry
Olympic 100m champion Marcell Jacobs joins PUMA
Gujarat Titans partners Stepathlon for ‘Race with the Titans’
PVL ropes in BCETH Labs as official NFT partner
Formula E inks multi-yr global headwear licensing deal with New Era
adidas debuts 3rd label Sportswear, its biggest launch in 50 yrs
After BBL opener in Chennai, CA chief talks up hosting Ashes Test in India
Indian Padel Tour 2026-27 scores Mercedes-Benz as title partner
Sports Commune terminated; IPG to run Jaffna Kings for LPL ’26 remainder
ITW Universe onboards multiple brands for Zim, Lanka series
