M+C Saatchi Sport & Ent ups Laura Coller to global COO in leadership rejig
SD Huesca transforms their captain’s armbands into digital asset
27th Sports sign Toyam Sports as India-Bangla series title sponsor
Diesel launches 1st India store in Hyderabad, debuts athleisure line
Sehwag fronts campaign announcing return of cricket on ZEE
Hockey India announces Men’s World Cup 2023 Trophy Tour
Noise signs on Virat Kohli as brand ambassador
UFC GYM opens in Imphal; largest facility in India
NASCAR, Goodyear extend partnership in new multi-year deal
After BBL opener in Chennai, CA chief talks up hosting Ashes Test in India
Indian Padel Tour 2026-27 scores Mercedes-Benz as title partner
Sports Commune terminated; IPG to run Jaffna Kings for LPL ’26 remainder
ITW Universe onboards multiple brands for Zim, Lanka series
