M+C Saatchi Sport & Ent ups Laura Coller to global COO in leadership rejig
Legends League Cricket scores SkyExchange as season 2 title sponsor
FairPlay News launches campaign with Olympians, cricketers, film stars
Indian athletes kick off innings as LinkedIn influencers
Noise releases digital ad campaign with Rishabh Pant
Spinny launches new season campaign ‘Go Far’ with Sachin
HSBC inks deal with AFI for development of women athletes
Lifestyle brand Villain unveils Hardik Pandya as brand ambassador
T20 WC takes to skies across Oz for 50 days-to-go celebrations
After BBL opener in Chennai, CA chief talks up hosting Ashes Test in India
Indian Padel Tour 2026-27 scores Mercedes-Benz as title partner
Sports Commune terminated; IPG to run Jaffna Kings for LPL ’26 remainder
ITW Universe onboards multiple brands for Zim, Lanka series