MUMBAI: Men’s lifestyle brand, Villain – part of Mensa Brands, Monday announced Hardik Pandya as their brand ambassador.
Hardik joins the brand to promote its range of fragrances. The cricketer was seen holding the brand’s latest launch – Villain Revolver Eau De Parfum.
With Hardik onboard, the brand aims to strengthen its hold in the fragrance category of India with its unique & masculine assortment. Villain will be launching a series of campaigns that capture the “wicked persona” of both the brand & Hardik.
Villain has announced multiple ground-breaking launches in the past such as Villain Desire, India’s first pheromone-infused perfume, Villain The Joker, India’s first official Joker perfume in partnership with Warner Media and more. Villain Revolver Eau De Parfum is yet another addition to the brand’s unique line of fragrances.
Commenting on the association, Ananth Narayanan, founder & CEO – Mensa Brands, said, “If there is anyone who truly embodies the persona of Villain with their badass attitude, incredible style, and never-back-down energy, it’s Hardik Pandya. We are excited to have him on board and are confident that this association will strengthen the love and cult following that the brand has with its consumers. Villain is on the road to becoming one of the fastest growing fragrance brands of the country and with Hardik joining us, it’s only going to become bigger and better.”
Talking about joining hands with Villain, Hardik said, “It’s great to be part of a brand that is a celebration of being authentic, unique, and strong; all aspects that I closely identify with. I’m looking forward to doing some amazing work with the team and taking their fine fragrances to another level.”
bVillain’s range of fragrances is available on www.villain.in and all major e-commerce sites like Amazon India, Flipkart, Myntra and more, and also at offline stores.
