InsuranceDekho enters cricket sponsorship with India’s Zimbabwe T20Is, Sri Lanka Tests
Star Sports onboards 8 sponsors for PKL season 8
Dior names Kylian Mbappe its new global ambassador
New jersey for Indian senior women’s national football team
Truke audio partner for PKL franchise Telugu Titans
NFL awards intl marketing rights to 18 teams in 8 countries
‘The Drive Within’ campaign: Hyundai signs on 4 Indian women cricketers
NWSL enters cryptocurrency arena with Voyager partnership, investment
FIFA launches commercial programs for women’s football, esports
‘It was our most viewed World Cup ever on YouTube’: Sundar Pichai
Lalit Modi announces return to India after tribunal relief in 2009 IPL South Africa case
Gen Z sports fans drawn by celebrities, creators, brand experiences rather than game alone: study
Havas strengthens Play across Benelux with acquisition of SportVibes
