Premier Boxing Champions coming to DAZN in new landmark agreement
Denmark’s hummel teams up with udaan for pan-India distribution
Kerala Blasters adds Ather Energy to official partner roster
Decathlon named NBA’s official licensee in India, 5 intl mkts
Pepsi principal partner of Pak women’s cricket team
Shaq adds sports nutrition brand to endorsement portfolio
LaLiga kicks of 2021 fan engagement activation in Mumbai
Laliga clocks €100m in sponsorship revenue, up 15% over 2019
JSW Sports signs Rishabh Pant on to talent mngmt roster
FIDE new format for 2027 World Cups; prize money rises to $3.3 million
Ministry gives conditional recognition to Judo Federation of India’s interim body
JioHotstar partners with VDO.AI to bring real-time contextual advertising
Khosla family to acquire NFL’s Seattle Seahawks in record-breaking $9.6bln deal
