TCM Sports expands domestic cricket portfolio with long-term state association partnerships
BKT India hands Media and PR mandate to Yamini Gharge
David Beckham leads Lenovo’s global AI-focused marketing campaign
adidas Originals & Coca-Cola unveil FIFA World Cup 2026 collection
Global energy gel market projected to hit $1.6bn+ by 2036
Madhya Pradesh League Scindia Cup season 3 onboards Fast&Up
Anushka takes minority stake in Agilitas; to co-develop yoga-wear line
Unilever kicks off massive creator-led campaign for World Cup
Kapil Dev’s push transforming Indian golf, boosting Olympic hopes: PGTI CEO Johl
Sacramento Kings launches free streaming platform Kings+
Omnicom’s Acxiom Fan Graph to give brands more complete insight of sports fandom
10yrs of Hero MotoSports Team Rally; Dakar Rally p’ship extended for 5 years
Golf can drive growth of tourism, youth development: PGTI chief
