Premier Boxing Champions coming to DAZN in new landmark agreement
JKC Sports invests in Sheru Classic; intent to expand brand internationally
Smriti, Jemimah front Hyundai’s Women’s T20 World Cup campaign
Rugby India renews ball, equipment partnership with Wintex
F1 & FIA extend long-term partnership with Pirelli until 2028
UFC unveils limited-edition Freedom 250 apparel collection
Unilever Personal Care unpacks its FIFA World Cup 2026 sponsorship vision
Ad volumes up 4%+; Google top advertiser in IPL 2026: TAM Sports
Jharkhand T20 league, Thums Up enter strategic 7-year partnership
FIDE new format for 2027 World Cups; prize money rises to $3.3 million
Ministry gives conditional recognition to Judo Federation of India’s interim body
JioHotstar partners with VDO.AI to bring real-time contextual advertising
Khosla family to acquire NFL’s Seattle Seahawks in record-breaking $9.6bln deal
