Pat Cash partners with Urban Turf Solutions to launch new signature tennis surface
Ahead of PKL 7, Star Sports launches campaign
ESPN partners LinkedIn for Office Sports Quiz
BFI scores 5-yr assn with JSW’s Inspire Institute
PSG extends Nike kit deal till 2032
J.League aims to up intl profile, names 4 global ambassadors
Puma presents new LaLiga competition ball
Karembeu invests in digital sport sponsorship marketplace
Kotak Mahindra to fund global badminton centre in Telanga
FanCode secures India digital streaming rights for Lanka Premier League 2026
ICC elects Palani, Usmani, Rudie van Vuuren in board reshuffle
ICC Women’s T20 World Cup 2026 sets new global standards for women’s cricket
MLB makes SKY India brand ambassador; renew JioStar media rights agreement
8Bit Creatives becomes KICK’s first official creator agency partner in India
