Pat Cash partners with Urban Turf Solutions to launch new signature tennis surface
Vega title sponsor of 2019 Ironman World C’ship
Headspace, NBA, WNBA launch co-branded category
adidas Originals ‘reinterprets’ ‘90s OZWEEGO silhouette
UEFA partners Alipay for Chinese fan facing digital platform
P&G and Tokyo 2020 announce The Podium Project
Greenply digital campaign engages with WC fans
Online fitness challenge targets Indian football fans
Centinel Spine partners with Tiger Woods
FanCode secures India digital streaming rights for Lanka Premier League 2026
ICC elects Palani, Usmani, Rudie van Vuuren in board reshuffle
ICC Women’s T20 World Cup 2026 sets new global standards for women’s cricket
MLB makes SKY India brand ambassador; renew JioStar media rights agreement
8Bit Creatives becomes KICK’s first official creator agency partner in India
