TCM Sports expands domestic cricket portfolio with long-term state association partnerships
YouTube TV lead sponsor of MLB World Series
Octagon names digital head for global media rights practice
Reebok signs on Shahid Kapoor as brand ambassador
Reebok to partner UFC in India plans
Sports Ministry grants Bindra’s foundation Rs50m
Kohli to launch athleisure brand with Puma
Nike launches U17 WC India team kit
Dentsu sets up sports marketing agency CLab
Sacramento Kings launches free streaming platform Kings+
Omnicom’s Acxiom Fan Graph to give brands more complete insight of sports fandom
10yrs of Hero MotoSports Team Rally; Dakar Rally p’ship extended for 5 years
Golf can drive growth of tourism, youth development: PGTI chief
