BCB invites bids for India series media rights; signals revival of postponed white-ball tour
Omnicom’s Acxiom Fan Graph to give brands more complete insight of sports fandom
TAM Media Research, VTION launch CTV Ad Pulse; audience measurement to CTV advertising
Why Gen Z, millennials driving football’s growth in new markets: Neilsen report
Personalisation to drive next phase of sports streaming growth: JioStar’s Chatterjee
Nita Ambani highlights hosting of Olympics in India; unveils sports vision
Overseas expansion not priority for RCB; focus on core activities: report
TG20 league brand ambassador, cricket stars issued legal notices by TCA
Celebrity endorsed ad volumes up 34% in IPL ’26; SRK tops charts: TAM
Hardik Pandya emerges as IPL’s hottest trade target with seven franchises in race
AI enterprise Lyzr is official partner for San Francisco Unicorns
HSBC expands global sports sponsorship portfolio with China Open partnership
CCI clears Aditya Birla Group-led consortium’s acquisition of Royal Challengers Bengaluru
