Ad volumes up 4%+; Google top advertiser in IPL 2026: TAM Sports
BKB strengthens leadership with key hires across business, legal, creative divisions
HYROX partners Atmosphere TV to stream ’25, ‘26 Majors and Regional C’ships
PVL secures 21 sponsors, partners for season 4
ISRL scores FanCode as OTT, digital streaming partner for season 2
Diageo sets in motion RCB sale at $2bn valuation; Poonawala in race: Report
JioStar brings Google, Rexona, SBI, IGI as sponsors for Women’s CWC ‘25
UCI extends partnership with IMG to distribute int’l media rights
Business Finland, WinZO, IEIC partner to boost gaming synergies
Smriti, Jemimah front Hyundai’s Women’s T20 World Cup campaign
Esports Fndn opens applications for ’26 creator prgm; offers $2m in rewards
Rugby India renews ball, equipment partnership with Wintex
Unilever Personal Care unpacks its FIFA World Cup 2026 sponsorship vision
F1 & FIA extend long-term partnership with Pirelli until 2028
