‘It was our most viewed World Cup ever on YouTube’: Sundar Pichai
Saudi launches World Cricket Festival; franchise-based leagues in pipeline
Minute Media acquires Indian AI sports tech platform VideoVerse
ACC partners with ‘The Ba***ds of Bollywood’ for Asia Cup ’25: Report
Haier partners Asia Cup as Gold Sponsor, to power sport-o-tainment play
Comic Con India announces 2025 Delhi edition
HYROX hosts 3rd India edition in Mumbai with record participation
Prime Video to stream Women’s World Cup free in Australia
Nike reframes ‘Just Do It’ to ‘Why Do It?’ to engage next-gen
InsuranceDekho enters cricket sponsorship with India’s Zimbabwe T20Is, Sri Lanka Tests
Lalit Modi announces return to India after tribunal relief in 2009 IPL South Africa case
Gen Z sports fans drawn by celebrities, creators, brand experiences rather than game alone: study
Havas strengthens Play across Benelux with acquisition of SportVibes