LONDON: Chelsea FC has announced MSC Cruises as the English Premier League club’s official global cruise partner.
Swiss-based MSC is the world’s largest privately owned cruise company and will join Chelsea’s roster of official partners from January 2019. MSC branding will feature on LED advertising at Stamford Bridge as they prepare to launch their new flagship, MSC Bellissima, in March.
Chelsea memorabilia will be on board, with representatives from the club due to attend the naming ceremony early next year.
Chris Townsend, commercial director, Chelsea Football Club, said: “We are delighted to announce a partnership with MSC Cruises at such an exciting time for their business. With the imminent launch of their new ship, it is the perfect time to begin our partnership and we truly believe that working together, we can help MSC to achieve their strategic goals, both locally, in the UK and Ireland, and globally.
“We look forward to collaborating with MSC and cannot wait to introduce our global fanbase to this fantastic company.”
Gianni Onorato, CEO of MSC Cruises, added: “For MSC Cruises, this is an exciting opportunity to be working with the respected and highly successful Chelsea FC – the brand as well as the overall organisation. It is part of MSC Cruises’ strategic focus on the UK and Ireland, with the two markets being a key part of the next phase of our global growth plan. It is also designed to build further positive brand association as well as introduce our distinctive cruise experience to new audiences both in the UK and Ireland and globally.”
