CHELSEA FOOTBALL CLUB has announced a strategic partnership with Roc Nation Sports International (RNSI), aimed at expanding the club’s growth and fan engagement in the United States and beyond.
Founded in 2008, Roc Nation is a full-service entertainment company covering artist management, publishing, touring, film, and philanthropy. Roc Nation Sports launched in the U.S. in 2013, followed by the opening of a London office in 2019. Over the past seven years, RNSI has grown into one of the top 10 football agencies in the world, representing a roster of clients and global sports organisations.
The partnership will focus on positioning Chelsea at the intersection of football, music, culture, and entertainment, to drive brand awareness and fan engagement in the U.S. market through music, influencer, and sports-led storytelling. To mark the launch, Chelsea fans have the opportunity to win a limited-edition Roc Nation CFC shirt signed by Grammy-winning producer DJ Khaled.
The partnership is built on the premise that football culture extends beyond the pitch, with Chelsea and Roc Nation set to develop campaigns and activations tapping into U.S. pop culture. It will roll out through integrated campaigns, content drops, and live experiences over the coming months.
