LONDON: Premier League club Chelsea FC has confirmed the signing of a four-year sponsorship deal with South Korean auto major Hyundai.
The agreement will make Hyundai Chelsea’s official global automotive partner and its logo will appear on the players’ match shirt sleeves in any matches that the men’s and women’s teams feature in.
Although Hyundai has been a strong supporter of global football and sport in general since two decades, having sponsored teams and events such as the FIFA World Cup, this will be the first time it will be venturing into the British football market.
To launch the partnership, Chelsea stars Olivier Giroud, David Luiz and Tiemoue Bakayoko took part in a special photoshoot alongside a group of Chelsea fans. The club is expected to work closely with Hyundai to develop a range of initiatives and benefits for their supporters all over the world.
Chris Townsend, Chelsea FC’s commercial director, said: ‘We are delighted to be announcing our new partnership with Hyundai that will see this iconic brand appear on the sleeve of our match shirts from next season.
“At Chelsea we pride ourselves on partnering with some of the world’s leading companies and we look forward to working closely with Hyundai as they seek to reward, engage and entertain our global fanbase.”
Andreas-Christoph Hofmann, vice president of Marketing & Product at Hyundai Motors commented on the development as well. “We are thrilled to begin a new partnership with Chelsea – a successful and ambitious club that matches the global scale and challenging spirit of Hyundai. Just as we always place the customer first, so we have always positioned fans at the heart of our activities throughout our long-running engagement in football. We will be taking the same approach with Chelsea fans around the world as we kick off this new partnership.”
Chelsea will be wearing their new jerseys for the first time on July 23, as the club will be travelling to Australia for their pre-season tour and will take on Perth Glory in a friendly fixture. The jersey is available at present at the Stamford Bridge Megastore now and an announcement on its availability online and at other retail stores will be made soon.
