CNN International Commercial (CNNIC) and WBD Sports Europe have partnered to provide top-tier, scalable “programmatic guaranteed brand solutions with unparalleled access”.
WBD Connect allows international brands and agencies to reach 350m monthly digital users worldwide through diverse ad formats on multiple channels and devices such as mobile, web, apps, desktop, and CTV.
Brands can reach global audiences on CNN, Eurosport, Bleacher Report, and NBA.com through a single buying point, offering high-quality digital inventory across news and sport.
WBD Connect partners with Magnite, the leading independent sell-side advertising company. Magnite acts as WBD’s tech partner, streamlining campaign efficiency with one deal ID. WBD plans and optimizes campaigns for its digital platforms, using data insights for real-time performance and maximizing ROI for brand partners.
For the first time, WBD Sports fans can be reached on social via WBD Launchpad at CNNIC. It targets audiences on Facebook, Instagram, Snap, and TikTok for premium branded content on handles like Bleacher Report and CNN.
