MUMBAI: Betting big on India’s digital growth, especially among Gen Z and young adults, Sunil Chhetri, captain of the Indian football has teamed up with a new audio brand ACwO.
Honouring Chhetri’s iconic number 11 jersey, ACwO is gearing up to introduce a line-up of 11 TWS earbuds, each boasting more than 11 features including environmental noise cancellation, equaliser modes, lag free movie experience, gaming ready with ultra-low latency, long battery life, backed up by ReALmAh technology, snug fit, and more. Supporting the launch, and featuring Chhetri, AcwO’s maiden brand film showcases its core vision, ‘Ab India Khelega’.
Making its presence felt, Chhetri’s support and the proclamation of ‘Ab India Khelega’ underlines his belief in the potential of Indian originality, positioning ACwO as a significant milestone in his journey as a proud brand ambassador of both India’s growth and innovation.
Launched as an Indian D2C brand, ACwO claims to stand for “creative brilliance” and aims to reshape the smart gadgets and accessories landscape. With a wide range of TWS products, ACwO aims to target and enhance every consumer’s lifestyle. With the strategic launch in the midst of the festive season, ACwO will also roll out a cross-media campaign to create awareness of the brand, and its offering, by leveraging Chettri’s popularity and fan base.
Speaking on the launch, Chettri said, “It’s always nice to be associated with a brand that is proudly made in, and for India. ACwO is doing some fantastic things on the tech and lifestyle front and through this association, I am keen to see and be a part of all that comes out from the ACwO stables.”
With a focus on innovation and quality, ACwO envisions India as a global hub of creative-tech excellence. Going forward, ACwO is committed to introducing various gadgets with a total focus on enhancing the overall lifestyle of consumers.
