MADRID: MotoGp commercial rights holder Dorna Sports announced Tuesday an agreement with Craft 1861 as the American brand is named the Wellness Partner of the FIM MotoGP World Championship.
The new multi-year collaboration begins in 2022 and is a global first in motorsport, ushering in a new era of accessible, innovative wellbeing. Craft 1861 has also announced a new partnership with Pramac Racing, becoming the Wellness Partner of one of the sport’s most successful independent teams, also beginning in 2022.
Craft 1861, based in Albuquerque in New Mexico, is an industry leader in the scientific research, development, and manufacturing of hemp derived cannabidiol (CBD) products, all of which contain zero THC. Craft 1861’s 100% pure CBD isolate is tested in ISO certified labs and exceeds World Anti-doping Agency (WADA) testing standards. It is non-psychoactive, non-toxic, and non-habit-forming.
Craft 1861 aims to promote an inclusive and innovative approach to wellness – from workout recovery to curative topical injury treatments and plenty in between. The company will play a crucial role in the physical and mental wellbeing of the athletes and staff in the FIM MotoGP World Championship and Pramac Racing, monitoring and working towards improving performance throughout the 2022 season and beyond.
This new multi-year agreement as MotoGP Wellness Partner also incorporates a substantial digital campaign, including tailor-made MotoGP content created by Craft MotoGP ambassadors in the paddock, as well as trackside advertising at a number of Grands Prix throughout the season.
