MADRID: LaLiga and Danone have ratified the agreement which brings them together to promote youth football in the Under-12 category.
During the same ceremony, which took place Monday in Madrid, the groups were drawn for the World Final of the tournament, with the presence of Ada Hegerberg and Carles Puyol, the world ambassadors of the Danone Nations Cup (DNC); Fernando Sanz, LaLiga’s director of international institutional relations and director of the LaLiga Ambassadors and Legends Project; and David Albelda, the LaLiga Santander ambassador.
More than 700 boys and girls from 27 countries will gather at the RCDE Stadium on 12 October to contest the World Final of the largest Under-12 football tournament.
Coinciding with Danone’s centenary, the DNC World Final will be played in Barcelona for the first time, the city where the company was established in 1919.
LaLiga’s headquarters in Madrid Tuesday hosted the presentation of the renewal of the agreement between Danone and the organisation. The event also provided the setting for the group stage draw of the DNC World Final, the largest Under-12 football tournament in the world.
Danone and LaLiga have been collaborating for years on promoting grassroots football and the values of sport among young people. Sanz expressed his satisfaction with the alliance and stressed that “for us it is a pleasure to form part of the Danone Nations Cup in order to strengthen our work on transmitting values in sport in general and football in particular. Respect, tolerance, camaraderie and teamwork are fundamental for young people’s development, which is why we are pleased to form part of a competition that identifies with all of them”.
Carlos Bosch, the head of media at Danone and coordinator of the Danone Nations Cup in Spain, thanked LaLiga for supporting the competition, underscoring its invaluable importance for the continued growth of the tournament. “At Danone, we’re convinced that sport is a powerful tool for looking after young people’s health and raising committed and responsible citizens. The support of flagship organisations such as LaLiga helps us to put that vision into practice, allowing more and more boys and girls to benefit from everything that football contributes,” explained Bosch.
