DENTSU INDIA has secured the integrated media mandate for the Indian Premier League campaigns of multiple Tata Group companies, including Tata Motors, Voltas, TATA AIG, CaratLane, and Air India Express, following a competitive multi-agency pitch.
Under the mandate, Dentsu India managed media planning and buying across television, digital, OTT, social, and emerging platforms during the IPL season. The partnership consolidated media strategy for several Tata Group brands under a single framework, focusing on audience targeting, campaign optimisation, and cross-brand visibility during the tournament.
Dentsu Creative & Media Brands, South Asia CEO Amit Wadhwa said, “We were honoured to partner with the Tata Group for its consolidated IPL media mandate. This win reflected the strength of our integrated capabilities and our shared ambition to create meaningful business impact at scale. Through data-driven planning, agile optimisation, and culturally relevant storytelling, we delivered strong outcomes for the Tata Group brands throughout the IPL season.”
