MUMBAI: DHL has renewed its partnership with the Hero Indian Super League (ISL) for the third year.
This year, the company which has been associated as associate sponsor of the country’s top professional football league, will be the Official Match Ball partner for all games. It will also award the ‘DHL Winning Pass’ to the player with the highest number of assists in each game, as well as for the entire season. This season, ISL has grown to 95 matches from last year’s 65, and will be played over the course of five months.
The fourth season of ISL will kick-off on November 17 in Kochi and will see the debut of two new clubs, Jamshedpur FC and Bengaluru FC, making it a 10-team league. The company said in a statement that it will also unveil a 360 degree interactive brand campaign specifically created for this season which has the potential to be seen by 215 million television viewers and 1.5 million in-stadia spectators.
R S Subramanian, country manager, DHL Express India said, “ISL has grown to be an integral part of the country’s sporting calendar. With our shared passion for football, at DHL, we see this partnership getting stronger each year. The increase in the number of games this season gives us greater opportunity to engage with our audiences on and off-ground for an even longer period of time. We have brand engagements planned including an upcoming 360 degree brand campaign. We are excited to be part of this journey!”
