MUMBAI: Ahead of the 16th edition of the TATA Indian Premier League, official broadcaster Disney Star and official digital partner Viacom18 have between them reportedly roped in a total of 34 sponsors, the highest ever for the IPL.
For the last edition, Disney Star, which had both TV and digital rights, roped in 28 sponsors, exchange4media reports.
As per e4m, Disney Star has struck ad deals with 13 brands – Dream11, Asian Paints, Charged by Thums Up, Airtel, Cadbury Dairy Milk, Mountain Dew, Parle Biscuits, Kamala Pasand, Rupay, Britannia, Tata Neu, Jindal Panther and LIC.
JioCinema, meanwhile, has roped in a total of 21 sponsors so far. The has signed one co-presenting sponsor (Dream 11), three co-powered by sponsors (JioMart, Phonepe, Tiago EV) and 17 associate sponsors (Appy Fizz, ET Money, Castrol, TVS, Oreo, Bingo, Sting, AJIO, Haier, RuPay, Louis Philippe Jeans, Amazon, Rapido, Ultra Tech Cement, Puma,Kamla Pasand and Kingfisher Power Soda), the Reliance-owned platform shared with e4m.
IPL 2023 kicks off Friday with title holders Gujarat Titans squaring up against four-time champions Chennai Super Kings.
