SPORTS TRAVEL COMPANY, DreamSetGo, has launched of a new premium vertical called SET (Sports, Experiences & Travel), as a strategic expansion beyond traditional sports tourism into luxury, lifestyle, and experiential travel, reflecting evolving preferences among affluent Indian travelers.
A defining trend in DreamSetGo’s growth has been the high-value, curated experiences where 72% of customers chose premium hospitality packages with an average booking value: ₹3.5 lakh and top-tier packages exceeding ₹20 lakh. This reflects a broader transition from ticket-based travel to end-to-end luxury experiences, including hospitality, meet-and-greets, and curated itineraries. To capitalise on this shift, DreamSetGo has launched SET as a new premium offering.
DreamSetGo’s has served over 30,000+ travelers across 50+ tournaments in 18+ countries with over 374 match experiences delivered and 9,500+ visas processed. This is nearly a 2x growth compared to 2024. This growth underscores increasing demand among Indian consumers for global live sporting experiences, particularly in premium formats.
Key travel trends show that 78% opted for international destinations, with top cities including London, Dubai, Abu Dhabi, Paris, and Vancouver. Group travel dominated (58%), indicating strong corporate and social travel demand and the 30–50 age group accounted for 64% of travelers.
SET will be offering access to global lifestyle, entertainment, and cultural events, curated experiences such as traveling with sports legends, participation-based sports trips (e.g., marathons, golf tours), and high-end themed holidays and exclusive events.
