NORWEGIAN FOOTBALL FEDERATION (NFF) has appointed Druid Sport as its commercial representative for China and the Indian subcontinent.
Under the agreement, Druid Sport will work to develop and commercialise regional sponsorship rights for Norway’s national teams, partnering with brands across China and the Indian subcontinent.
The appointment comes at a time of heightened international visibility for Norwegian football. The men’s national team recently completed a strong qualifying campaign, winning eight matches and securing Norway’s first FIFA World Cup qualification in 28 years, sealed by a 4–1 victory over Italy.
China and the Indian subcontinent have been identified as priority markets in the NFF’s international commercial strategy, given their scale, expanding football fan bases and rising digital engagement. Through the partnership, Druid Sport will support the federation in designing market-specific commercial programmes tailored to local audiences and activation landscapes, according to a media release.
Druid Sport chief executive officer Diarmuid Crowley said, “We are extremely proud to partner with the Norwegian Football Federation as it develops its commercial presence across China and the Indian subcontinent. Our objective is to bring Norway’s national teams closer to millions of fans across these markets, while creating long-term, commercially credible opportunities for brands to work with one of Europe’s leading national team programmes. With our operations now established across key Asian markets, we are well positioned to support this next phase of growth.”
NFF chief marketing officer Runar Pahr Andresen added, “China and the Indian subcontinent are central to our international commercial strategy. Both markets offer scale, growing interest in international football and strong potential for long-term partnerships. Druid Sport’s experience, combined with its on-the-ground presence across the region, gives us a strong platform to build meaningful relationships with brands and to strengthen our connection with fans across these markets.”
