ASICS, the global Japanese sportswear brand, has announced the onboarding of Indian cricketers Shivam Dube and Varun Chakravarthy, strengthening its athlete roster and rolling out its new campaign, ‘Move your body, move your mind’.
The announcement comes at a key moment, with both players preparing to represent India at the upcoming World Cup.
Dube is positioned as a symbol of strength, underpinned by power and balance that align closely with ASICS’ performance-driven design philosophy. Chakravarthy, widely regarded as one of cricket’s most distinctive mystery spinners, is known for his composure and tactical clarity under pressure, reflecting the brand’s emphasis on a Sound Mind.
Together, the duo embodies ASICS’ belief in authentic performance that bridges elite sport with everyday movement, according to a media release.
ASICS India and South Asia managing director Rajat Khurana said, “At ASICS, we’ve always been inspired by transformation journeys built on grit, self-belief and consistency. Shivam and Varun represent two different expressions of the modern Indian athlete, one driven by explosive power and adaptability while the other by precision and composure, yet both grounded in discipline and balance. Their journeys align strongly with our philosophy of ‘Sound Mind, Sound Body,’ and we’re proud to welcome them into the ASICS family.”
Dube expressed, “I’ve always believed that growth comes from staying consistent, especially when the path isn’t linear. That is why ASICS resonates with me. The brand understands performance in a holistic and grounded way. This partnership feels like a natural extension of the mindset I’ve built over the years and I’m excited to represent a brand that champions balance, purpose and long-term evolution.”
Chakravarthy commented, “For me, performance has always been about preparation, patience and mental clarity. ASICS’ ‘Sound Mind, Sound Body’ philosophy reflects how I approach the game and my training. I’m excited to be part of a brand that values long-term development and balance, both on and off the field.”
