SHANGHAI: Endeavor China Wednesday announced the appointment of media and entertainment executive Sum Huang as CEO.
Huang was most recently co-founder and partner of XG Entertainment, a leading premium content provider in Asia. Under his leadership, XG raised capital from Alibaba CICC, and YF Capital, and successfully built a business developing and producing premium shows for streaming platforms, underwrote and produced live concerts for top music artists and established a branded content team that formed a TikTok-based, multi-channel media business.
“Sum’s entrepreneurial background and deep understanding of media will help us enhance the strong offering we’ve built across entertainment, sports and fashion in China and APAC more broadly,” said Mark Shapiro, president, Endeavor. “In this next phase of our growth, Sum will ensure we continue delivering exceptional local-market expertise for our clients and partners while expanding our footprint across the region.”
Prior to XG, Huang spent five years with Hony Capital, where he initiated two milestone deals for ByteDance and SMG Pictures, and led Hony’s investment in the TMT sector, across China and Hollywood. Before Hony, Huang worked at AEA Investors, a New York-based PE firm, and built Jefferies & Co.’s China investment banking business as a local founding member.
Huang is a jury member of the BAFTA China Breakthrough Awards and serves as a guest lecturer at a number of leading institutions, including the London School of Economics and Shanghai Jiao Tong University. A graduate of Fudan University, Huang received his MBA from China Europe International Business School and SDA Bocconi.
Endeavor China is a subsidiary of Endeavor, a global entertainment, sports and content company, and was formed in 2016 through an investment group that includes Sequoia Capital China, Tencent and affiliates of FountainVest Partners. Endeavor’s presence in China has spanned several decades and includes: representing leading athletes, actors and fashion icons; managing professional golf and tennis events including the WGC HSBC Champions and Shenzhen Open; operating mass participation events including the Beijing Triathlon; consulting on fashion events like Shenzhen Fashion Week; negotiating media rights on behalf of sports entities such as the Chinese Super League; providing marketing and experiential services to blue-chip brands; operating a joint venture with CCTV to develop and promote sporting events; and providing strategic counsel to tourism, sports, corporate and event authorities.
