FANCODE has partnered with Visionular, a US-based video technology company specialising in video compression and streaming solutions, to transform how sports fans consume video-on-demand (VOD) content.
The collaboration harnesses Visionular’s AI-powered video encoding technology to deliver sharper picture quality while reducing data consumption by up to 30–40% — crucial for India’s mobile-first sports audience.
With viewers across India facing diverse network conditions and data costs remaining a key concern, the partnership addresses a critical challenge. FanCode, which streams multiple sports requires high-fidelity video quality for fast-paced action while ensuring accessibility for users on limited data plans.
Visionular’s AI-driven encoding platform analyses each frame of sports content in real time, applying intelligent compression that preserves crucial visual details. As a result, audiences who previously streamed in 720p can now experience 1080p quality on the same bandwidth. With a 30–40% reduction in bitrate, fans with restricted data plans can watch significantly longer, boosting engagement and unlocking greater advertising revenue potential for FanCode.
FanCode CTO Amit Mirchandani said, “We’ve seen our viewers’ watch times increase substantially since implementing Visionular’s technology. Fans are getting the quality they expect from premium sports content, but they’re not worrying about their data plans anymore. That’s exactly what we wanted to achieve.”
Visionular CEO Zoe Liu added, “Sports content is some of the most challenging to compress effectively, you can’t afford to lose detail in those crucial moments that fans live for. Our AI understands what matters in each frame of sports content, preserving the excitement while dramatically reducing file sizes. FanCode’s results prove this approach works at scale.”
